Archive - BrandTium

Bilal Lakhani becomes first Pakistani in the PR Week 40 under 40

He is the first Pakistani to be featured in the coveted 40 under 40 award from PR Week. Fahad Qadir of Coca-Cola was the first Pakistani in the 40 under…

Jul 31, 2021 •

Babar Khan Javed

June 2021

An Apple iOS update is killing app CTRs

Across Google, Facebook, and TikTok, drops in CTRs were recorded by Bidalgo, with CPMs falling too due to the decline in precise targeting,

Jun 3, 2021 •

Babar Khan Javed

Dastgyr brings in Saif Ali to lead marketing

He is the first marketer hired by the B2B eCommerce marketplace.

Jun 3, 2021 •

Babar Khan Javed

March 2021

Top 50 advertising agencies in Pakistan

Based on taxes paid to FBR in 2017.

Mar 13, 2021 •

Babar Khan Javed

Top 46 advertising agencies in Pakistan

Based on taxes paid to FBR in 2016.

Mar 12, 2021 •

Babar Khan Javed

Top 30 advertising agencies in Pakistan

Based on taxes paid to FBR in 2013.

Mar 11, 2021 •

Babar Khan Javed

February 2021

The importance of audience segmentation for digital news media startups

Based on training at the Pakistan Entrepreneurial Journalism Program by GNMI.

Feb 11, 2021 •

Babar Khan Javed

January 2021

NutriCo Morinaga awards $2.5m media account to Starcom

Within a year of commencing production, the $35 million joint-venture shifts its media investments to the second largest media agency in Pakistan.

Jan 30, 2021 •

Babar Khan Javed

Blitz Advertising wins $7.5 million Reckitt Benckiser media review

The Z2C media agency was tipped to have beaten Omnicom in winning over the MNC leader in health, hygiene, home, and nutrition products.

Jan 8, 2021 •

Babar Khan Javed

December 2020

Integry raises $1 million pre-seed

The news comes just as the software integration market has heated up due to COVID-19.

Dec 11, 2020 •

Babar Khan Javed

November 2020

GroupM vs Z2C - which is a career accelerant? [Part One]

Examining every media, creative, and digital agency in Pakistan at various stages of operational maturity to understand which is the current and future…

Nov 25, 2020 •

Babar Khan Javed

October 2020

Jazz initiates media auditor search

The Pakistani mobile network and internet services provider is looking to analyze pricing and quality by grading the media buying performance of Blitz…

Oct 15, 2020 •

Babar Khan Javed

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