Pakistan Day is around the corner, with the upcoming onslaught of patriotic virtue signaling on the way.
Let us take a whimsical journey to determine which advertising (media, creative, digital) agencies are the most patriotic based on the amount of tax paid - according to the FBR - in 2016:
1. GroupM Pakistan:
PKR 83,548,732
2. Blitz Advertising
PKR 46,079,005
3. Brainchild Communications Pakistan:
PKR 42,824,991
4. Ogilvy & Mather:
PKR 25,180,971
5. Spectrum:
PKR 23,354,749
6. Adcom:
PKR 20,810,131
7. BullsEye Communications:
PKR 20,781,706
8. BrandLogics:
PKR 20,695,331
9. Interflow Communications:
PKR 19,603,100
10. IAL Saatchi & Saatchi
PKR 17,805,210
11. MNB Advertising:
PKR 16,814,055
12. AdSells Advertising:
PKR 16,701,205
13. Synergy Advertising:
PKR 15,699,491
14. Manhattan International
PKR 15,277,645
15. Midas:
PKR 13,721,609
16. Creative Junction:
PKR 13,407,560
17. Manhattan Communications
PKR 12,220,066
18. Manhill Advertising
PKR 12,098,453
19. Empact Activation
PKR 10,067,828
20. BBDO Pakistan:
PKR 8,815,257
21. Ishtehari
PKR 7,336,376
22. Time & Space Media:
PKR 7,028,622
23. Corporate & Marketing Communications:
PKR 6,834,640
24. Bramerz:
PKR 6,484,492
25. Oktopus 360 Media:
PKR 6,374,445
26. Connect Marketing Communications
PKR 6,181,943
27. TML Activation Services
PKR 5,601,690
28. Fourays Advertising:
PKR 5,522,292
29. Pak Media Communications:
PKR 4,876,470
30. Digitz
PKR 3,807,561
31. Brand Activate:
PKR 3,758,391
32. Creative Chaos:
PKR 3,660,045
33. Argus Advertising:
PKR 3,329,160
34. Brand Partnership
PKR 1,832,086
35. Jump Activations
PKR 1,689,159
36. Starcrest
PKR 1,546,263
37. Impact Advertising:
PKR 1,501,936
38. Convex Interactive
PKR 1,145,370
39. Media Axis:
PKR 1,135,133
40. M&C Saatchi
PKR 1,049,734
41. East River
PKR 412,863
42. Velocity Marketing & Communications:
PKR 407,845
43. Brand Brigade:
PKR 249,656
44. Walnut Communications
PKR 191,937
45. Orient Advertising:
PKR 0
46. Interlink Multi-Media:
PKR 0
Source: FBR.
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To the cretin wondering "who paid you to write this?" the answer is Dr. Manhattan.
To the imbecile wondering "how much were you paid?" the answer is one paradox.
The winner?
Advertising agencies under Z2C Limited (Blitz, Starcrest, Brainchild, Fourays, PMC) paid PKR 100,849,021 in 2016 taxes according to the FBR, which was worth $977,787 at the time.